This project features an energetic promotional reel created for the Jamaica Football Federation ahead of their November 18th World Cup Qualifier against Curaçao. The campaign highlighted a historic moment for the nation, reminding fans that Jamaica was the first English-speaking Caribbean country to qualify for the World Cup back in 1997.

The video brought together players, staff and supporters with one simple call to action: Wear Yellow. It was designed to rally the Jamaican community, both locally and abroad, especially as the country had recently faced the impact of a devastating hurricane.

Our role focused on crafting a compelling, emotionally driven edit that connected football, national pride, and community resilience. The final piece was used to encourage fan turnout and strengthen support for the Reggae Boyz as they competed for another spot on the world stage.